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Let's start with "what's marketing?".
Many people think that marketing is only about advertising and selling. In fact, advertising and selling are just two of the many marketing activities.
Generally speaking, marketing is the process of identifying the specific wants and needs of a target customer group, and then going about satisfying those customers better than your competitors.
A textbook definition: 
E-marketing (or Internet Marketing) is simply using the internet to perform normal marketing activities. On one level it may be just sitting down with Google and doing your research, however, for the purposes of this article, it's about using your website as a marketing tool.
The scope of e-marketing is far too broad for one this section so we'll limit this to an over-view that will be followed up with more task specific "things to know" articles in the near future.
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"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."
- Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press. |
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